http://www.realestateappraisertips.info/ – Real Estate Appraisers Tip Of The Day 11/26/09: Why is online video marketing crucial in today’s marketplace?
REELSEO is reporting on YouTube and Video Optimization: SES Chicago Preview. Feature speaker is Greg Jarboe, Video SEO expert and author of “YouTube Marketing – an Hour a Day”. Click on the SES Chicago Preview to read the article. In the online viral video marketing arena, Greg’s “brand” is what the Apple iPhone is to mobile PDA industry.
Here’s a snippet: “There are more videos watched a month, than there are searches conducted on all of the search engines. Today, everyone has got it sort of figured out that in terms of SEM or SEO, they’ve got to do it. What they totally miss is while that’s huge, and essential… video is even bigger.
Video optimitization is one of the first steps to being successful at what I’m going to call, “video marketing.” The first step is this: you have to get discovered. Now that’s hard, because there’s more than 20 hours of new video uploaded every minute. Life would be easy if you had no competition, but there’s a ton of competition. So the first step is to do some keyword research – make sure that those relevant terms are in your title and summary and/or description, and in your tags. Because if you aren’t found, nothing else good can happen.”
(Bill Cobb holding his copy of Greg’s Book – A Really Early Morning Photo in Casual)
About Greg Jarboe from Search Engine Strategies Dot Com:
“Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization firm, public relations agency, and video production company. Founded in 2003, SEO-PR has won a Golden Ruler Award from the Institute for Public Relations and PR News, and was a finalist for SES Awards in three categories: best social media marketing campaign, best B2B search marketing campaign, and best integration of search with other media.
Greg is a frequent speaker at Search Engine Strategies and is the news search, blog search, and PR correspondent for the search engine marketing news blog at Search Engine Watch. He is regarded as a pioneer and leading authority on online publicity and is a member of the Market Motive faculty. He is writing a book, YouTube and Video Marketing: An Hour A Day, which will be published in August by Wiley.”
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NEED HELP ON YOUR REAL ESTATE APPRAISER VIDEO MARKETING?
Check Out Bill Cobb’s http://www.appraiservideomarketing.com , which will officially open on 1/1/2010. Bill has over 150 appraiser videos on YouTube, Viddler and other Video Sharing Sites. It’s been said online by Richard Day that Bill owns several pages of Google Search Pages for his appraiser videos made to date.